Richelle Wiseman has twenty years of combined experience as a communications consultant, and as a senior communications executive with several companies and organizations including: VISION TV, The Green Channel, The Centre for Faith and the Media, and the Calgary Chamber of Voluntary Organizations. She is also a freelance journalist, researcher and writer with articles published in major media outlets including the Calgary Herald, Hamilton Spectator, Troy Media, Alberta Oil Magazine, Saskatchewan Woman, Law Now, Journal of Communications, and others.
Trained as a journalist, Richelle has excellent research, interviewing and writing skills which she uses for writing marketing tools, feature articles, and for market research.
Areas of expertise and experience:
*Cross-Cultural Communications and Engagement – experienced with ethnic and religious communities and their unique communications issues
*Strategic Communications Plans
*Public Relations – plans, campaigns, materials, website copy, surveys and polls
*Media Relations – including 7 years of providing media relations training workshops
*Community engagement – including workshops and events to engage communities in strategic issues for the organization
*Event planning – including a national conference held in Ottawa, the launch of the Saskatchewan Book Awards, and local fundraiser events in Calgary
*Research and writing of guest columns and major features for the Calgary Herald, Troy Media, and other media outlets across Canada
*Public presentations and speeches
*Executing public relations campaigns at a national, provincial, and local level
*Writing promotional materials and website copy
*Research and writing White Papers and Business Proposals
*Using social media to build awareness and brand
*Writing professional resumes, LinkedIn profiles
*Website content and blogs
Richelle has an MA in Communications from Wheaton Graduate School, Wheaton, Illinois – with a major in Print Journalism. She also has a BA in English Literature from Nyack College in New York, and an MA in English Literature (ABT) from McMaster University in Hamilton.
She is a member of InterNations International networking group, Media Diplomat, the IAIA (International Association for Impact Assessment), and she is a former member of the Calgary Chapter of the International Association of Business Communicators, and Business Networking International (BNI Integrity Chapter, Calgary).